The internet is becoming increasingly crowded, leading businesses to enhance their online visibility with effective search engine optimization (SEO) strategies. This trend may result in clients seeking SEO services from marketing agencies.
If SEO is not your specialty, establishing a new in-house team can be costly. Therefore, white-label SEO emerges as a more viable option. In this post, we explore the concept of white label search engine and how you can utilize it to meet the needs of your clients.
What is White Label SEO?
White Label SEO involves agencies buying SEO services from a third party and offering them to clients as their own. It’s similar to purchasing a product from a manufacturer and selling it under your own brand.
Here’s an example to help you visualize:
Picture yourself owning a content marketing agency that serves various clients. Let’s say your expertise lies in content creation and managing social media. However, one of your clients asks for SEO services in addition to the digital marketing services you provide.
Since you don’t have an in-house SEO team, you decide to collaborate with another company or a freelancer who specializes in SEO. This external SEO specialist handles tasks like keyword research, optimizing content, building links, and more to enhance your client’s search engine rankings. You then deliver the results to your clients as if they were produced by your agency directly. This is how white label SEO works.
Types of White Label SEO Services
Now, let’s examine the various kinds of White Label link building solutions available to enhance your clients’ online presence and search engine visibility.
1. Keyword Research
Keyword research is the process of finding the most suitable keywords to focus on for a client’s SEO strategy in order to increase organic traffic. When providing white hat SEO services, keyword research includes:
- Identifying key terms that are crucial to the client’s business and industry.
- Analyzing the search volume for these keywords to gauge their popularity and potential traffic.
- Assessing the competition level by looking at how many other websites are targeting the same keywords.
- Ensuring that the chosen keywords align with the client’s content and attract relevant traffic to their website.
Keyword research also involves keeping an eye on keyword trends and providing detailed reports on keyword rankings and recommendations for ongoing optimization.
2. On-Page/Off-page SEO
On-page SEO involves optimizing elements directly on a website to improve its search engine visibility. This includes optimizing the HTML source code, title tags, meta descriptions, header tags, and images.
Off-page SEO involves activities conducted outside of the website to enhance its rankings in search engine results pages (SERPs). The aim is to boost the website’s credibility and authority by establishing connections with other trustworthy sites on the internet. Backlinks, which are links from other websites pointing to the site, play a significant role in off-page SEO.
3. Content creation
Usually, content creation services require grasping the requirements and preferences of the target audience of your clients. After that, a content strategy is formulated to determine subjects, types of content, and timelines that align with your clients’ marketing objectives. For instance:
Then, the service provider creates content —which could be in the form of a blog post, an infographic, or a video— that captures the audience’s attention. All the while, paying attention to optimizing the content for search engines.
4. Link Building
Link-building services involve obtaining backlinks from trustworthy sources to improve a website’s credibility and search engine ranking.
Providers of white label link-building services assist in identifying suitable websites for obtaining valuable backlinks and arranging guest posting opportunities for your client’s website. They can also assist in listing your client’s website on relevant online directories to increase visibility on search engine results pages.
5. SEO Reports
SEO reports offer valuable information on the effectiveness of SEO tactics, indicating what is successful and what needs improvement. These reports contain a plethora of data that can assist in enhancing your clients’ online visibility. For example, you will be able to identify which online platforms are effectively directing traffic to your clients’ website.
White label SEO reports usually consist of different metrics such as traffic origins, keyword positions, backlink credibility, user engagement, and conversion rates.
Benefits of Using White Label SEO Services
White-label SEO services offer numerous advantages for agencies seeking to enhance their services and expand their business. Some of these advantages include:
Diversify service offerings
Agencies can broaden their range of services by including highly sought-after SEO services. By utilizing white label SEO services, agencies can still provide comprehensive digital marketing solutions to clients, earning their trust to manage all their online marketing needs.
Cost-efficiency
Setting up an in-house SEO team requires a substantial investment in recruitment, training, tools, and salaries. White label SEO services help eliminate these extra costs, as the service provider likely has the necessary infrastructure and expertise already in place.
Focus on core strengths
Outsourcing SEO to a white-label provider allows agencies to concentrate on their core strengths, whether it’s web design, PPC, social media, or another aspect of digital marketing. This ensures that agencies can maintain delivering high-quality services in their area of expertise while also meeting clients’ SEO requirements.
Access to specialized knowledge
Finally, white label SEO providers are specialists in their field. This means that you can benefit from their expertise, tools, and processes— which are often at the cutting edge of SEO best practices. Such access ensures that your clients receive high-quality services that can genuinely improve their online visibility and ranking.
How to Choose a Good White Label SEO Provider
There are many white label SEO providers available, and we will look at some examples soon. However, before we do that, let’s discuss some important factors to consider when selecting one for your agency.
Track Record and Experience
Look for an SEO provider that has a proven track record of success. The experience they have in the industry can be a good indicator of their ability to deliver top-notch results. You’d be able to discover this by checking their portfolio. That’s something that the SEO provider would typically showcase on their website if they have one– as they should (if it’s an agency).
For example, SEO service provider, Boostabilty, has a website that showcases their expertise. The home page of this site also has testimonials from satisfied clients.
For freelancers, it’s important to have a strong portfolio showcased on professional platforms such as LinkedIn or on a landing page created using tools like Leadpage, Unbounce, or similar alternatives. The key is to be able to see evidence of their skills and expertise.
Client reviews and testimonials are also valuable indicators to consider, particularly on third-party platforms like G2, Capterra, or TrustPilot for agencies, and Upwork, LinkedIn, or Fiverr for freelancers. Checking Google business profiles can also provide helpful insights.
Transparency and Reporting
A reliable white label SEO provider will openly share their techniques and approaches. For example, if they are utilizing any AI tools, they should inform you about it.
They should also offer frequent, thorough reports that go beyond just showing rankings and traffic numbers. These reports should provide insights into their actions and reasoning, building trust with you and keeping your clients updated on their campaigns’ progress.
It’s important that your provider is responsive and ready to respond to any questions or feedback from your clients. They should have effective communication channels and a support system in place to help you whenever necessary.
SEO Service Quality
It is important to make sure that the company you work with uses ethical SEO methods that follow search engine rules. Ideally, their white label services should include everything related to SEO, such as optimizing on-page content, creating content, building links, and handling technical SEO.
Furthermore, your SEO provider should offer customizable white label SEO packages that can be adjusted to meet your clients’ specific needs. They should be adaptable and open to changing their tactics when necessary.
Cost Structure
Lastly, the pricing offered by your provider should be competitive. You should receive good quality services for the amount you invest. It is ideal if the pricing structure allows you to add a markup to their services and generate a profit.
Examples of White Label SEO Providers
Looking ahead, here are some reputable white label SEO providers that you should consider:
Marketing Miner
Marketing Miner is an excellent white-label solution that offers a range of features such as keyword research, SEO audits, rank tracking, and competitor analysis.
Marketing Miner can enhance your ability to analyze and report on SEO in bulk. For example, the Export feature in the rank tracking section allows users to easily integrate their rank tracking data with Looker Studio (formerly Google Data Studio).
SEO Reseller
SEO Reseller is a white label agency that delivers various SEO services like link building, content optimization, and technical SEO.
They provide different packages where you can collaborate with a team of professionals including digital marketers, writers, or editors who work a set number of hours per month. Here’s a breakdown of these packages:
- SEO Plus – includes 30 hours of work monthly
- SEO Premium – provides up to 40 hours of work monthly
- SEO Prime – offers up to 50 hours weekly
SEO Reseller also offers consulting services for SEO audits, plans, reports, and expert advice. You can request a free quote on their website if you’re interested in working with them.
The HOTH is recognized for its high-quality backlinks and optimized content services. They offer a managed SEO service where clients are paired with a dedicated Campaign Manager to implement a monthly strategy aimed at boosting traffic and rankings. The HOTH also has a specialized white-label SEO reseller program available.
The HOTH caters to both individual businesses seeking SEO services and SEO agencies interested in reselling their offerings. They customize prices and services based on your budget.
Conclusion
White-label SEO services enable you to provide high-quality services to your clients without spending too much money. It is also a great way for a marketing agency to save time and resources.
Marketing agencies can subcontract SEO tasks such as creating content, building links, optimizing on-site and off-site SEO, conducting keyword research, and generating SEO reports. The specific services offered will vary based on the unique requirements of your clients. When selecting a white-label partner, it is important to consider factors such as their past performance, level of expertise, service quality, and pricing.
